Tuesday, April 27, 2010

The Mumbo: Facebook Takes Over the World

Ok, it may seem a little dramatic to announce that facebook is taking over the world. (Not like it's the first time I've been accused of being dramatic.) But it's not so far from the truth. They are taking over the Internet.

I hope that by now (especially if you are an Ad:Tech or AIM attendee), you have heard about Open Graph. Facebook announced Open Graph at f8, the facebook conference for developers.

From the User's perspective:
In a nutshell, Open Graph allows facebook users to "like" across the Internet, not just within the facebook environment. This action may update your facebook profile (ie, "liking" movies on IMDB will add them to your "Favorite Movies" on fb). You can also chat about items on other sites. There is a legitimate concern about privacy now that fb is connected to the rest of the world. (Oh BTW, data can now be cached for more than 24 hours.)

From the Developer's perspective:
Facebook created specs for meta tags that can be added to sites to integrate the content with facebook, allowing users to "like" the content and create a social experience.

Facebook is launching with 30 partners, including CNN, ESPN, Pandora, and IMDB.

This is huge, people. Stay tuned.

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