The Mumbo: Spring Fever!

As I was walking back to my office today at lunchtime, soaking up the warm spring sun, I was happy to see so many people out on the 16th street mall eating and drinking at sidewalk cafes. . . spending money!

What a long, hard winter it's been. Not enough change. Too much snow and overcast weather, no tangible uplift in the economy, nothing new, even from Apple. Over the next seven days, the ice is finally going to melt. In Denver we'll have three days in a row over 65. (Hallelujah!). Apple will release the iPad on April 3. People will start spending money. (Easter sales will be up over last year!)

I feel like everyone's attitude is getting a little brighter. Never have I been so happy to say goodbye to Q1 and hello to Q2. Not only does it mean baseball, sunshine, flowers, and picnics; it means that consumers will come out of hiding and shake the dust off their wallets. Business will experience busy-ness, shining up their products and their sales smiles.

It's time to reinvigorate. Get a new marketing plan in place. Get bright colors out. Get your sales staff revved up. Are you ready? Bring it!

The Jumbo: I heart Apple

1. iPad love is in the air
Turns out I'm not the only one intrigued by the iPad. Pre-sales and forecasted sales are about double what was predicted.

2. Apple of my i-Ads
Stay tuned for the release of Apple's next big thing: the i-Ad. I know the iPad seems new, but Jobs will not be complacent. The i-Ad will simplify mobile advertising (yay). We can't wait.

3. Consumers "Windows shop" before heading inside
A recent study shows that I am a genius: 88% of in-store consumers shopped online first, thus proving my point that the sales "conversation" starts online.