1. Social and email sittin' in a tree. . .
A survey by StrongMail suggests that 2010 is the year for social media to take the plunge and get hitched to email, and the result will hopefully be better insight into ROI.
2. Consumers surf the channels while they surf the net
Recent studies show that roughly a third of the target market we most serve search online while they're watching T.V. to get more information about what they're watching.
3. Calvin Klein's "x-rated" integrated ad campaign
Calvin Klein recently released a unique ad campaign with GQ magazine. Consumers can use the ad in the magazine in conjunction with an racy online ad for an "augmented reality" experience. Isn't it nice when it all comes together?
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