Last night my dad came over to watch Princeton lose in the CBI. (Oh, you didn't know there was a third tier college basketball tournament?) While he was here, he asked my two year-old to see her new pink bow. She replied, "Is Louie Pesho." He asked again. She replied, "Louie Lilly Pesho." He laughed and said, "I don't know what you're saying." I translated, "It's really special. . .really, really special."
Today's topic is finding a Louie Pesho SEO provider. How do you know that the SEO firm you are hiring is going to provide you with some value, with a return on your investment? Here are a few tips:
1. Be wary of an SEO provider that requires a high-priced long-term contract.
Most SEO is done right at the out-set. It's most efficient to do it when a sight is being built, but ok to do it after a site is live. (Almost all of the work we do at Multifamily Edge is post-production.) It is not efficient to string out the work across several months. The only thing that can and should be done on a continuous basis is link building.
2. Be wary of an optimizer that sells you on being "number one" in the search results.
Your SEO provider should always keep in mind that what is most valuable to your company is getting a high volume of high quality traffic that will be engaged in your site and convert. I can make any site "number one in the search results" if I am at liberty to be undiscerning about the search term. Optimizers that promise top results are often the same ones that use black hat tactics.
3. Price check.
SEO consultants typicall charge $225-$350 per hour, around $3,000-$5,000 per site. If the price is much higher than that, they should offer you a compelling explanation. If the price is much lower than that, they should offer you a compelling explanation. (BTW, Multifamily Edge has lower pricing. Our explanation: we spent two years designing a very efficient system.)
4. Review the data.
Your SEO provider should help you to track the performance of your site in at least three ways: 1) Ranking tables will show you where you rank in the search results for keyword terms used in optimization. It's best to get a benchmark before you start so that you know your rank is improving. 2) Traffic volume. Use an analytics program to track the amount of traffic that is going to your site. 3) Traffic qualtiy. Use an analytics program to track the level of engagement of your site visitors. How long are they staying on the site? How many pages are they viewing? Are they converting?
Now you have a place to start. Now get out there and find your own Louie Pesho someone!
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